Thursday, May 5, 2011

My Father's Dream (Kindle Single)

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"My Father's Dream (Kindle Single)" Overview


It’s a tantalizing offer to anyone fallen on hard times: Here’s a business that promises to make you 0,000, in your spare time, in just a couple of years. All it costs to get started is 0—and a dream. A salesman from the network marketing company Amway made this pitch to Erik German’s father in the early 1980s and touched off the darkest chapter in his family’s past. Two decades later, armed with a reporter’s notebook, German investigates the grim reality behind the gleaming promises of a company that offers personal deliverance in the service of selling soap.


"My Father's Dream (Kindle Single)" Specifications


In 1982, Roger German quit his job as a journalist and started selling Amway products as an independent network marketer. Though successful by many measures (he recruited 100 salespeople under him), rather than earning a profit, he amassed a crushing Amway-related debt. Now, journalist Erik German, Roger's son, investigates the Amway "opportunity." This Kindle single takes readers inside the world of Amway, presenting portraits of the successful, the alacritous, and one epic failure. With keen analysis Erik German lays bare Amway's formula for recruiting and motivating sales people. Despite his experience, Roger German still thinks highly of Amway, such is the remarkable balance of ironies and contradictions captured in this piece, which straddles the lines of investigative journalism, memoir, and personal essay. --Paul Diamond






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