Black Friday Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Discount Review Shop
Black Friday "Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies" Discount Review Shop
"Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies" Overview
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Available at AmazonBlack Friday "Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies" Discount Review Shop
Black Friday "Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies" Related Products
- Open Leadership: How Social Technology Can Transform the Way You Lead
- Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
- The New Community Rules: Marketing on the Social Web
- Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
- Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Related : Best Business Textbooks Best Computer Science Textbooks Textbook Buyback Prices
No comments:
Post a Comment